APPROACH
Cherisse Thurab is a Trinidadian-Canadian Creative/Art Director & Communication Specialist shaping brands through thoughtful direction, strategic clarity, and purposeful storytelling. With deep experience across global markets and a refined command of visual language, she creates multidisciplinary work that blends design, technology, and culture to move audiences and elevate brands.
Her approach centers on insight-driven creativity, meticulous craft, and a commitment to meaningful impact—whether developing digital products, leading creative strategy, or building narrative systems that resonate across platforms. From concept through execution, Cherisse brings care, precision, and creative leadership to every project, ensuring each brand’s story is expressed with sophistication, integrity, and purpose. She is the Founder and Creative Director at Letter C Agency.
R E C E N T
W O R K
HOTEL MODULAR TRAINING PROGRAM
I was recently brought in to design and deliver a modular English communication training program for a major international hotel.
Over eight weeks, I worked with team members across departments to build the confidence and communication skills needed to speak effectively, present themselves professionally, and create stronger connections with guests — in English.
The goal wasn’t simply better language. It was confidence. Professionalism. Connection.
How you communicate shapes how people experience your brand. Whether you’re speaking with a guest, a client, a colleague, or an audience, the ability to communicate clearly and connect on a human level can make a meaningful difference.
The program was a great success, and I’m proud to have brought together my experience in creative direction, brand communication, training, and coaching to build something practical and genuinely useful for the team.
BRAND EXPERIENCES
Multimedia Creative Campaigns For Prominent Global Brands
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PRUDENTIAL FINANCIAL USA • Multiple Projects
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PGA TOUR USA • Windows Phone App Clone
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PARTY POKER UK • Rebrand
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GLOBE AND MAIL CANADA • Integrated Campaign
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TD BANK CANADA • Multiple Projects
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VIRGIN MEDIA UK • Streaming Content Platform
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LEAN CUISINE CANADA • Digital
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GLOBAL STARTUPS • Multiple Projects
SELECT CLIENTS
PRACTICE
Throughout her career, Cherisse has pursued specialized areas of study and practice, spanning Graphic and UI/UX Design, Film, and Photography. This diverse expertise has honed her process, thinking, and output as a Creative/Art Director, yielding innovative work and business success. Her focused approach in each field has equipped her with a discerning eye, inventive ideas, and comprehensive technical knowledge, enabling 360-degree insights for each project. This expertise has refined her communication style, storytelling ability, and visual design skills, as she continually strives for authenticity, beauty, and compelling effectiveness in her work.
PHOTOGRAPHY
Stories of interpersonal bonds, cultural expression and places
told through vibrant imagery, shot across the world.
Shot & Colored by Cherisse Thurab
VISION
Cherisse’s career spans the full arc of modern creativity — from hands-on digital design craftsmanship to leading multidisciplinary creative direction, strategy, and innovation. Her foundation in UX, product design, and visual storytelling continues to anchor her work, even as she’s expanded into guiding brands, teams, and experiences across broader creative and technological frontiers.
As the digital landscape has evolved, she has grown with it—integrating design, content, emerging technology, and AI into a unified creative practice. This progression reflects not a shift away from her roots, but a widening of her impact: from building intuitive digital products to shaping holistic brand ecosystems and culturally grounded narratives.
With a track record across global brands and award-winning work, Cherisse brings a philosophy centered on creative clarity, human connection, and purposeful innovation. She champions a future where technology elevates imagination, where storytelling is both strategic and soulful, and where creative work helps people live, grow, and thrive.
