PARTY POKER REBRAND

As the Lead Conceptual Designer at Bwin, I shaped the overarching creative direction for the refresh of PartyPoker’s brand identity, product experience, and content ecosystem. My focus was on establishing the creative vision, defining the narrative, and guiding the multidisciplinary design teams responsible for bringing the work to life.

I developed the high-level visual and experiential direction, ensuring the refreshed brand language, tone, and interaction principles aligned with player motivations and the competitive landscape. I collaborated closely with UX/UI teams, product leads, and content strategists to translate that vision into a cohesive, modernised platform experience across web and mobile.

This work strengthened PartyPoker’s creative clarity, improved the overall player journey, and repositioned the brand with a more contemporary, energetic presence—setting the foundation for a stronger, more unified design standard across the product ecosystem.