PROJECT 1:
80-YEAR-OLD MILLENNIAL
As Senior Creative Specialist (Art Director and Designer) at Prudential Advertising, I played a key role in shaping the creative concept and narrative development for Prudential’s “80-Year-Old Millennial” campaign—an ambitious project exploring what life might look like for Millennials fifty years into the future. The study, developed with Kantar Futures, examined attitudes toward work, opportunity, technology, and long-term wellbeing.
Working closely with my team at Prudential Advertising and our production partner Media Monks, I helped translate this research into a multi-platform interactive experience. I shaped the storyline, thematic framework, and visual direction that guided the transformation of the data into an immersive aptitude test. Participants answered a series of future-focused prompts, which generated a personalised timeline visualised by a robotic 3D arm and culminated in one of six unique “future self” persona tiles.
The installation debuted at SXSW, where it became a standout activation—inviting attendees to explore who they might become decades from now through a blend of storytelling, design, and emerging technology.
CASE STUDY
WEBSITE
PAID & ORGANIC SOCIAL
EXPERIENCE AT SXSW
PROJECT 2:
ADULTHOOD REDEFINED
To break down the barriers surrounding financial discussions, my team and I conceptualized the Adulthood Redefined campaign. We produced a series of poignant short documentaries featuring individuals from diverse backgrounds, sharing their passions, responsibilities, and defining moments of adulthood. These stories delved into the financial implications of reaching this milestone, sparking relatable and thought-provoking conversations.
In partnership with The Washington Post, whose audience aligns with Prudential’s, we published the stories on a dedicated landing page. To amplify the campaign’s reach, we launched a comprehensive social and web campaign featuring clips, quotes, and questions connected to the videos. This encouraged engagement across all platforms, inviting Prudential’s audience to share their own #MyComingOfAge stories and experiences.
ONLINE VIDEOS
WP WEBSITE TAKEOVER – CONTENT
PAID & ORGANIC SOCIAL
PROJECT 3:
FINANCIAL WELLNESS
While in-house at Prudential Financial, my team and I created a multimedia campaign to help American workers achieve financial wellness through Prudential Insurance's comprehensive benefits, insurance and retirement packages. The campaign aimed to equip companies and their employees with the necessary tools and structure to drive employee action, resulting in better financial security and an improved quality of life. By participating in engaging experiences, workers could take control of their financial futures. The creative team, partnering with production company Alkemy X and director Bernie Roux, devised a unique reverse effect to show how two workers arrived at a better state of financial security. The campaign showcased the benefits of Prudential's solutions, positioning the company as a trusted partner in employee financial wellness.
COMMERCIALS
OUTDOOR
PAID & ORGANIC SOCIAL
As part of a comprehensive ecosystem of creative content (articles, videos, infographics), the #FinancialWellness campaign played a crucial role in educating employers about the transformative power of clear, comprehensive, and flexible benefits plans. This larger initiative, dubbed #TheWellnessEffect, aimed to showcase the positive impact of prioritizing employee financial wellness on business outcomes and overall quality of life.
