APPROACH
Cherisse Thurab is a Trinidadian-Canadian Creative Director shaping brands through thoughtful direction, strategic clarity, and purposeful storytelling. With deep experience across global markets and a refined command of visual language, she creates multidisciplinary work that blends design, technology, and culture to move audiences and elevate brands. Her approach centers on insight-driven creativity, meticulous craft, and a commitment to meaningful impact—whether developing digital products, leading creative strategy, or building narrative systems that resonate across platforms. From concept through execution, Cherisse brings care, precision, and creative leadership to every project, ensuring each brand’s story is expressed with sophistication, integrity, and purpose. She is the Founder and Creative Director at Letter C Agency.
BRAND EXPERIENCES
Multimedia Creative Campaigns For Prominent Global Brands
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PRUDENTIAL FINANCIAL USA • Multiple Projects
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PGA TOUR USA • Windows Phone App
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PARTY POKER UK • Rebrand
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GLOBE AND MAIL CANADA • Integrated Campaign
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TD BANK CANADA • Multiple Projects
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VIRGIN MEDIA UK • Streaming Content Platform
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LEAN CUISINE CANADA • Digital
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GLOBAL STARTUPS • Multiple Projects
SELECT CLIENTS
PRACTICE
Throughout her career, Cherisse has pursued specialized areas of study and practice, spanning Graphic and UI/UX Design, Film, and Photography. This diverse expertise has honed her process, thinking, and output as a Creative/Art Director, yielding innovative work and business success. Her focused approach in each field has equipped her with a discerning eye, inventive ideas, and comprehensive technical knowledge, enabling 360-degree insights for each project. This expertise has refined her communication style, storytelling ability, and visual design skills, as she continually strives for authenticity, beauty, and compelling effectiveness in her work.
SOFT FOCUS
Stories of interpersonal bonds, social perspectives,
cultural expression and freedom, told through
vibrant imagery, shot across the world.
Shot & Colored by Cherisse
VIEW PHOTO PORTFOLIO
VISION
Cherisse’s career spans the full arc of modern creativity — from hands-on digital design craftsmanship to leading multidisciplinary creative direction, strategy, and innovation. Her foundation in UX, product design, and visual storytelling continues to anchor her work, even as she’s expanded into guiding brands, teams, and experiences across broader creative and technological frontiers.
As the digital landscape has evolved, she has grown with it—integrating design, content, emerging technology, and AI into a unified creative practice. This progression reflects not a shift away from her roots, but a widening of her impact: from building intuitive digital products to shaping holistic brand ecosystems and culturally grounded narratives.
With a track record across global brands and award-winning work,
Cherisse brings a philosophy centered on creative clarity, human connection, and purposeful innovation. She champions a future where technology elevates imagination, where storytelling is both strategic and soulful, and where creative work helps people live, grow, and thrive.
