Letter C Agency elevates brands that move people. With a care for craftsmanship, we provide creative direction, branding and imagery to brands elevating human lives through ***wellness, movement and lifestyle***. We partner with founders shaping how people live, care, and connect — refining positioning, visual identity, and digital presence so their work can stand with alignment and relevance. Through the Brand Alignment Partnership, we're providing businesses that are ready to evolve, with the insights and direction to structure their brand ecosystem for visibility and recognition.
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THE BRAND ALIGNMENT PARTNERSHIP
Many wellness and lifestyle businesses reach a point where their impact has grown, but their visual identity, messaging, and digital presence no longer reflect the depth of the work. The Brand Elevation Partnership is designed for founders whose work has evolved— but whose brand presence has not yet caught up. This partnership refines and elevates the entire brand ecosystem. Through strategic positioning, aesthetic direction, and cohesive digital environments, we help bring clarity, cohesion, and resonance to the brand.
POSITIONING & CLARITY
• Brand audit
• Brand positioning refinement
• Narrative and messaging framework
VISUAL DIRECTION
• Visual identity refinement
• Aesthetic direction
• Brand system alignment
DIGITAL PRESENCE
• Website direction
• Social ecosystem alignment
• Content strategy direction
CREATIVE LEADERSHIP
• Campaign ideas
• Story-led creative direction
• Brand ecosystem refinement
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SELECTED WORK
Kamala Gym
Brand Ecosystem Refinement | Creative Direction | Photography
Kamala Gym, a long-standing fitness center in Phuket, partnered with Letter C Agency to reverse low visibility, inconsistent foot traffic, and seasonal revenue swings caused by outdated branding and a lack of marketing infrastructure.
LCA led a full-scale transformation across brand, digital, and content—repositioning the gym with a vibrant, people-centric identity aligned to its tropical setting, while implementing a complete design system, structured content strategy, and optimized digital presence (including Google Maps, web, and social).
The result was a clear shift from an overlooked local facility to a recognizable fitness and wellness destination, with increased engagement, stronger brand recall, and a scalable digital foundation that continues to deliver value beyond the initial engagement.
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CLT Coaching
Brand Identity & Digital Presence
CLT Coaching engaged Letter C Agency to evolve from a fragmented, early-stage brand into a scalable digital business with a clear identity and conversion pathway.
LCA led end-to-end execution across brand identity, content strategy, funnel design, digital product creation, and backend operations— introducing a bold visual system, a low-friction sales funnel (Beacons → Calendly → PayPal), and structured content designed for growth.
This resulted in rapid audience expansion from ~500 to 40,000+ followers, a viral reel exceeding 4.2 million views, and the launch of a fully operational product ecosystem supported by streamlined systems and team infrastructure— positioning the brand for sustained visibility, audience growth, and revenue generation.
Blessed Personal Training Studio & BiFit ActiveWear
• Context
• Problem
• Your role
• Transformation
• Visual proof
CJ Pellegrin Training & Retreats
• Context
• Problem
• Your role
• Transformation
• Visual proof
OUR PHILOSOPHY
We believe brands shape how people experience the world around them. In wellness, lifestyle, and retreat culture, the environments, visuals, and narratives surrounding a brand influence how people feel, move, and connect.
Our work approaches creative direction as ecosystem design — aligning story, aesthetics, and digital presence into a coherent expression of the work behind the brand.
About LCA's Founder
Letter C Agency is led by Sahara (Cherisse Thurab) — a Trinidad-born Canadian Creative Director, Photographer, and Hybrid Athlete whose work sits at the intersection of design, storytelling, and human vitality.
With over 20 years of experience in the advertising industry across North America and Europe, she has worked across brand identity, visual direction, and digital design, helping shape brands through thoughtful storytelling and refined creative systems. But the foundation of Letter C Agency is not only professional — it is deeply personal.
After years of navigating health challenges while building a demanding career, Sahara made the decision to reconstruct her life around wellness, strength, and intentional living. In 2023, she left her corporate role in Toronto and relocated to Thailand, creating space to focus on her health, athletic development, and the next chapter of her creative work. Letter C Agency emerged from that transition — a studio built on the belief that clarity, vitality, and intentional intentional creative direction are essential to shaping brands that feel magnetic, meaningful, and deeply alive.
Today, she partners with founders building products, communities, and experiences that contribute positively to how people live — particularly within the wellness, lifestyle, and creative industries.
Through creative direction, photography, and visual storytelling, her work focuses on bringing cohesion, depth, and aesthetic clarity to brands ready to elevate their presence and impact.
TESTIMONIALS
From the outset, Cherisse stood out as an individual with extraordinary artistic ability, strategic thinking, and a rare ability to merge creativity with practical commercial outcomes. She played a central role in producing high-quality creative materials for a range of client advertising and marketing campaigns, always approaching each project with energy, ownership, and enthusiasm. She remained one of the most reliable and impactful creative partners I could call upon— an individual who elevated the work and strengthened the team wherever she contributed.
– Paul Lindsell
CEO & Founder
GameFi
Lisbon, Portugal
•••
Cherisse pairs strong craft with consistency and thoughtful
engagement. Partners trusted her work and recognized the care she brought to each deliverable. She is a thoughtful, strategic, and committed creative practitioner.
– Aya Refaeli
Associate Creative Director
TD Bank/Agency 361
Toronto, Canada
Cherisse has a knack for merging creative direction and product thinking into one cohesive practice. She sees the end-to-end experience, understands how users move through it, and designs work that is both intuitive and highly polished.
– Greg Gray
Creative Director/Strategist,
Co-Founder, BRIEF Inc.
Toronto, Canada
•••
After facing prolonged health challenges, Cherisse made the courageous decision to step away from the traditional corporate environment in order to focus on her recovery and realignment. Rather than slowing down, this period became the foundation for her next evolution: the creation of Letter C Agency, a creative studio focused on brand development, photography, and digital storytelling for entrepreneurs and leaders in wellness, fitness, and culture. Her personal growth is visible in her leadership style, business decisions, and creative direction.
– Aleksandar Dimovski
Digital Marketing Specialist
INCO Marketing
Göteborg, Sweden
Cherisse's understanding of global markets, communication, and ability to reach people through her work is refreshing. Through her digital creative practice, Letter C Agency, Cherisse is building something she genuinely believes in. Her extensive experience positions her to continue leading with impact and innovation– helping companies grow with culturally intelligent insights, digital strategies and strong creative.
– Victoria Panshin
Creative Specialist,
AI & Human Centred Design
New Jersey, USA
•••
Cherisse is an extremely talented woman. She is a sought-after designer, who brought a unique, international flair and perspective to her conceptual thinking and designs. As a presenter, she had no equal. She commanded the room, with her poise and eloquent delivery. She would paint a picture of her ideas with words that was quite a magical experience for her audience.
– Patty O’Brien
Associate Creative Director
Prudential Financial
New Jersey, USA
Contact
email@domain.com
000-000-000
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LETTER C AGENCY
Creative Direction for Wellness & Lifestyle Brands
DIGITAL PRESENCE
• Website direction
• Social ecosystem alignment
• Content strategy direction
CREATIVE LEADERSHIP
• Campaign ideas
• Story-led creative direction
• Brand ecosystem refinement
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
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POSITIONING & CLARITY
• Brand audit
• Brand positioning refinement
• Narrative and messaging framework
VISUAL DIRECTION
• Visual identity refinement
• Aesthetic direction
• Brand system alignment
- It’s Nice That
- AIGA
- Fonts In Use
- The Dieline
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Creative Direction for Wellness & Lifestyle Brands