Nov 2015 – July 2018 Senior Creative Specialist Prudential Financial | Newark, New Jersey Art Direction / Design for Prudential's Business Units: Retirement, Prudential Advisors, Group & Individual Insurance, PGIM Real Estate, Financial Wellness, Prudential Master Brand, Corporate Sponsorship & Corporate Social Responsibility for consumers and institutional audiences in the financial space.
≫ Sector Experience: Financial Services
Mar 2014 – Nov 2015 Senior Creative | Art Director, Copywriter & Online Content Producer Cherisse Thurab Ltd | Global: London, Amsterdam, Rome, Toronto Lead a team of remote creatives and worked independently on projects for clients across the globe under Cherisse Thurab Ltd.
Creative / Art Direction: • Eclipse Live Africa | Gidi Culture [Music] Festival • Peace Dot Love Music Festival • Ace of Shake Bartending School • Ms. Bridal Boutique
Written Content: • i amsterdam | Music Festival Reports • Lindsay Cabrera PR | Music Festival Reports • Embrace Media | Music Festival Reports • London Sinner | Food Blogging & Social Media Copy • King Louie | Website Copy & Press Releases • Ace of Shake Bartending School | Website Copy
Oct 2013 – Mar 2014 Sabbatical | Travel Travel across Europe, Africa, Asia, North America & The West Indies Solo world travel to expand the mind, explore the vast world and inspire new ways of creative problem solving through the observation of art, design and communication in unfamiliar cultures.
Nov 2012 – Oct 2013 Lead Conceptual Creative (Art) bwin.party digital entertainment | London, United Kingdom Concept and visual direction for Bwin Party's business units: Party Casino and Party Poker UK, France & Spain.
≫ Sector Experience: Gaming / Online Gaming
Mar 2011 – Nov 2012 Senior Art Director | UI/UX Designer Cherisse Thurab Ltd | London, United Kingdom Long-term contracts providing Art Direction / UI Design services to notable creative agencies under The WPP Group, Publicis Groupe and Independent Leadership:
• Proximity London: Proctor & Gamble's SuperSavvyMe, Fairy, Kenco Coffee, Pampers, Wrigley's Extra Gum • Miomni Ltd: The PGA Tour, Ford • DAD / Sapient Nitro: Sky Broadband, Lucozade • LBi / Candi: Disaronno, Morrison Supermarkets, British Telecom • Virgin Media: Virgin TV Anywhere (TiVo) • Space 01: ReAssure UK
Apr 2007 – Mar 2011 Art Director | Digital Designer Cherisse Thurab Ltd | Toronto, Canada Long-term contracts providing Art Direction / Digital Design services to notable creative agencies under The WPP Group, Publicis Groupe and Independent Leadership:
• Publicis Modem: Lean Cuisine, Purina, PayPal, LG, Rogers Communications, Home Depot • Proximity Canada: Frito Lays, Uncle Ben's • Wunderman: Microsoft Dynamics, MS Office, Windows Phone • GWP Brand Engineering: ING Direct, Delta Hotels • T.O. Night Media: T.O. Night Newspaper • Naked Creative: The Globe & Mail
≫ Sector Experience: FMCG, Finance, Media & Publishing, Hotels, Home Improvement, Business & Technology, Communication
EDUCATION
2003 – 2007 OCAD University, Toronto Bachelor of Design Advertising
TRAINING
2015 Ryerson University, Toronto [Partnership with Massachusetts Institute of Technology] Android App Development 2012 Microsoft, London, UK Windows Phone – Metro Design Training
2009 Ryerson University, Toronto Web Development: HTML, Flash, CSS
SKILLS
Visuals • Creative / Art Direction • UI / UX Design • Branding & Identity • Information Architecture • Hand Drawn Illustrations • Digital Photography
Strategy • Social Media Strategy • Media / Marketing Strategy • Women, Millennials, Multicultural Audiences
Words • Copy, Editorial & Social Media Writing • Proofreading & Editing • Social Storytelling for IG & Snapchat • Live Event Reporting
Technical • Intermediate HTML, CSS • Wordpress CMS • Google Analytics • Basic Social Listening & Analytics
TOOLS
• Adobe CS: Photoshop, Illustrator, InDesign, Premier Pro • Windows: Word, Excel and PowerPoint • OS: Mac (preferred) and PC
RECENT ACCOLADES
2018 FCS Awards: Gold for Audio Advertising for Prudential's Everyday Bravery Podcast
Silver for Display / Rich Media for Prudential Financial's Day One Funds
Bronze for Paid Social Media for Prudential's Everyday Bravery Campaign
MEMBERSHIPS
• Art Director's Club • One Club NYC • Prudential Black Leadership Forum • Color Comm Network
