CHERISSE THURAB
  • ART DIRECTION & DESIGN
  • WRITING
  • ABOUT
  • RESUME
  • CONTACT

PROFILE


For 10+ years, I’ve worked within creative agencies and independently, helping brands in varied sectors. I’m relied on for generating breakthrough ideas, directing and executing on design, and developing growth solutions; bridging connections with audiences. My greatest strengths lie in conceptual thinking, crafting brand narratives, and leading through motivating others. Always outgoing, I’m an attentive, articulate hands-on contributor and an authority on advising on women, millennials and multicultural groups. My creativity is fueled by a love for writing, strong visual content, brand experiences, tech, travel and connecting with the world. 

EXPERIENCE

Nov 2015 – July 2018
Senior Creative Specialist
Prudential Financial | Newark, New Jersey
​ 
Ideation, direction, design and creative leadership for Prudential’s BUs: Retirement, Prudential Advisors, Group & Individual Insurance, PGIM Real Estate, Financial Wellness, Master Brand, Sponsorships and CSR, for consumers and institutional audiences. 

≫ Sector Experience: Financial Services

Nov 2012 – Oct 2013
Lead Conceptual Creative
bwin.party digital entertainment | London, United Kingdom

Managed a team of creatives to evolve Bwin’s look and tone, whilst strengthening the brand’s business units through concepts, visual direction and design for Party Casino and Party Poker UK, France & Spain.

≫ Sector Experience: Gaming / Online Gaming

Aug 2007 – Present
Creative Lead – Art Direction, UI/UX, Writing
Cherisse Thurab Ltd

Long-term contracts providing Art Direction / UI Design services to notable creative agencies under The WPP Group, Publicis Groupe and Independent Leadership.

– New York City, NY (Aug 2018 - Present)
• Toronto Municipal Government 
• Signature Smiles
• Cultural Solutions Group

≫ Sector Experience: Government, Healthcare, Multicultural Marketing


​

– London, Amsterdam & Toronto (Nov 2013 - Oct 2015)
Creative / Art Direction:
• Gidi Culture Music Festival
• Peace Dot Love Music Festival
• Ace of Shake Bartending School
• Ms. Bridal Boutique

Writing– Copy & Social Content:
• Nomad Superior | Travel Blogging
• London Sinner | Food Blogging & Social Media Copy
• King Louie | Website Copy & Press Releases
• Ace of Shake Bartending School | Website Copy
• Embrace Media | Music Festival Reports
• Lindsay Cabrera PR | Music Festival Reports
​• i Amsterdam | Music Festival Reports

≫ Sector Experience: Music, Live Events, Food & Beverage, Education,
    Fashion, Travel & Culture



– London, UK (Mar 2011 - Oct 2012)

• Proximity London: Proctor & Gamble's SuperSavvyMe, Fairy,
   Kenco Coffee, Pampers, Wrigley's Extra Gum
• Miomni Ltd: The PGA Tour, Ford
• DAD / Sapient Nitro: Sky Broadband, Lucozade
• LBi / Candi: Disaronno, Morrison Supermarkets, British Telecom
• Virgin Media: Virgin TV Anywhere (TiVo)
• Space 01: ReAssure UK

≫ Sector Experience: Sports, Automotive, FMCG, Technology,
    Telecommunication, Media, Retirement, Food & Beverage



​– Toronto, Canada (Apr 2007 - Mar 2011)
• Publicis Modem: Lean Cuisine, Purina, PayPal, LG,
  Rogers Communications, Home Depot
• Proximity Canada: Frito Lays, Uncle Ben's
• Wunderman: Microsoft Dynamics, MS Office, Windows Phone
• GWP Brand Engineering: ING Direct, Delta Hotels
• T.O. Night Media: T.O. Night Newspaper
• Naked Creative: The Globe & Mail

≫ Sector Experience: FMCG, Finance, Media & Publishing, Communication
    Hospitality, Home Improvement, Business & Technology

EDUCATION

2003 – 2007
OCAD University, Toronto
​Bachelor of Design
​Advertising / Interactive Design


TRAINING

2015
Ryerson University, Toronto

Android App Development

2012

Microsoft, London, UK
Windows Phone 
​– Metro Design Training

​2009
Ryerson University, Toronto
Web Development: HTML, Flash, CSS  

SKILLS

Visuals
•  Creative / Art Direction
•  UI Design
•  Branding & Identity ​
•  Information Architecture
​•  Hand Drawn Illustrations
•  Digital Photography

​
​Strategy​
•  Social Media Strategy
•  Media / Marketing Strategy
•  Women, Millennials, Multicultural Audiences
Words
•  Copy, Editorial & Social Media Writing
•  Proofreading & Editing
•  Social Storytelling for IG & Snapchat
•  Live Event Reporting  

​
Technical​​
•  Intermediate HTML, CSS  
•  ​Wordpress CMS
•  Google Analytics
​•  Basic Social Listening & Analytics

TOOLS

•  Adobe CS: Photoshop, Illustrator, InDesign, Lightroom, Premier Pro
•  Windows: Word, Excel and PowerPoint
•  OS: Mac (preferred) and PC

RECENT ACCOLADES

2018 FCS Awards:
Gold for Audio Advertising
for Prudential's Everyday Bravery Podcast

Silver for Display / Rich Media
for Prudential Financial's Day One Funds 

Bronze for Paid Social Media
for Prudential's Everyday Bravery Campaign

MEMBERSHIPS

• Art Director's Club
• One Club NYC
• Prudential Black Leadership Forum
• Color Comm Network

INTERESTS

Traveling, Design, Photography, Writing, Tech, Music, Art & Culture, History, World News, Dancing, Theatre, Film, Acting / Improv, Animation, History, Storytelling, Instagram, Social Growth & Analytics, Beauty, Gigs & Festivals, Immersive Experiences

Cherisse Thurab Resume 2019
File Size: 47 kb
File Type: pdf
Download File

ABOUT
CONTACT

hellocherisse@gmail.com  |  +1 929 256 2444  |  Linkedin  |  Instagram
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  • ART DIRECTION & DESIGN
  • WRITING
  • ABOUT
  • RESUME
  • CONTACT