For 10+ years, I’ve worked within creative agencies and independently, helping brands in varied sectors. I’m relied on for generating breakthrough ideas, directing and executing on design, and developing growth solutions; bridging connections with audiences. My greatest strengths lie in conceptual thinking, crafting brand narratives, and leading through motivating others. Always outgoing, I’m an attentive, articulate hands-on contributor and an authority on advising on women, millennials and multicultural groups. My creativity is fueled by a love for writing, strong visual content, brand experiences, tech, travel and connecting with the world.
Nov 2015 – July 2018 Senior Creative Specialist Prudential Financial | Newark, New Jersey Ideation, direction, design and creative leadership for Prudential’s BUs: Retirement, Prudential Advisors, Group & Individual Insurance, PGIM Real Estate, Financial Wellness, Master Brand, Sponsorships and CSR, for consumers and institutional audiences.
≫ Sector Experience: Financial Services
Nov 2012 – Oct 2013 Lead Conceptual Creative bwin.party digital entertainment | London, United Kingdom
Managed a team of creatives to evolve Bwin’s look and tone, whilst strengthening the brand’s business units through concepts, visual direction and design for Party Casino and Party Poker UK, France & Spain.
≫ Sector Experience: Gaming / Online Gaming
Aug 2007 – Present Creative Lead – Art Direction, UI/UX, Writing Cherisse Thurab Ltd Long-term contracts providing Art Direction / UI Design services to notable creative agencies under The WPP Group, Publicis Groupe and Independent Leadership.
– New York City, NY (Aug 2018 - Present) • Toronto Municipal Government • Signature Smiles • Cultural Solutions Group
– London, Amsterdam & Toronto (Nov 2013 - Oct 2015) Creative / Art Direction: • Gidi Culture Music Festival • Peace Dot Love Music Festival • Ace of Shake Bartending School • Ms. Bridal Boutique
Writing– Copy & Social Content: • Nomad Superior | Travel Blogging • London Sinner | Food Blogging & Social Media Copy • King Louie | Website Copy & Press Releases • Ace of Shake Bartending School | Website Copy • Embrace Media | Music Festival Reports • Lindsay Cabrera PR | Music Festival Reports • i Amsterdam | Music Festival Reports