In the midst of building careers, staying fit, taking care of themselves and their families, staying connected with friends and up-to-date with world events, women juggle a lot. This might come at the cost of missed meals and inconsistent eating. With that in mind, Lean Cuisine's goal was to provide quick, tasty, nutritious frozen entrees to help ease the meal planning process and aid in setting healthy goals.
While at Publicis Modem Toronto, the creative team and I worked with the brand to create an interactive website that would go above and beyond the task of simply showcasing their meals. Our concepting lead us to the creation of an interactive meal plan website that incorporated Lean Cuisine meals into a balanced diet.
Users would answer a series of questions about their BMI and health goals for a customized weekly meal plan that was specific to their needs. The plan included ways to lose, gain or maintain a weight, detailed recipes on healthy meals and snacks for each day of the week, tips on staying active, and of course, the inclusion of different Lean Cuisine meals.
In addition to this, I created several eBlasts, social pages and online advertising to support the website, brand promotions and sponsorships.
MEDIA: Website, Emails, Web Banners, Social Media
AGENCY: Publicis Modem
LOCATION: Toronto, Canada