CHERISSE THURAB
  • CREATIVE LEAD
    • FINANCIAL WELLNESS
    • THE PGA TOUR
    • GLOBE & MAIL
    • DAY ONE FUNDS
    • VIRGIN MEDIA
    • DISABILITY DONE DIFFERENTLY
    • 80 YEAR OLD MILLENNIAL
    • LEAN CUISINE
    • MICROSOFT
    • BWIN PARTY
    • GIDI CULTURE FEST
    • THROUGH MY LENS
    • RSFS

DAY ONE FUNDS

Target Date Funds from Prudential
For the relaunch of Prudential's Day One (Target Date) Funds, I worked on two separate campaigns for consumer and institutional audiences.

For the Consumer Campaign– I created concepts, art direction and design for our campaign of high impact convergent media, and created a new logo for our product / service. The message behind the consumer campaign was that Prudential makes it easier to plan for retirement. Our concept focused on revealing a collection of days throughout the life of a Gen-X woman and Gen-Y man. 

For the Institutional Campaign– We targeted financial advisors and plan consultants. The Institutional campaign focused on highlighting Prudential's favorable glide path, which adjusts to help investors have a I also created a set of Data Visual Social posts to highlight data on retirement and long-term investing, while driving to dayonefunds.com
CLIENTS: Prudential Investment
​& Prudential Retirement
MEDIA: Branding, Print, Social, Out of Home / Airport, Captivate Video, Banners, Data Visuals

​AGENCY: Prudential Advertising
LOCATION: Newark, NJ

CAMPAIGN FOR CONSUMER AUDIENCE


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CAPTIVATE – ELEVATOR ADS
DAY ONE FUNDS – CONSUMER AUDIENCE COMMERCIAL

CAMPAIGN FOR INSTITUTIONAL AUDIENCE


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CHERISSE THURAB

Creative Lead / Sr. Art Director
Toronto  |  + 1 647 491 2040
NYC  |  +1 929 256 2444
cherissethurab@gmail.com
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  • CREATIVE LEAD
    • FINANCIAL WELLNESS
    • THE PGA TOUR
    • GLOBE & MAIL
    • DAY ONE FUNDS
    • VIRGIN MEDIA
    • DISABILITY DONE DIFFERENTLY
    • 80 YEAR OLD MILLENNIAL
    • LEAN CUISINE
    • MICROSOFT
    • BWIN PARTY
    • GIDI CULTURE FEST
    • THROUGH MY LENS
    • RSFS