For the relaunch of Prudential's Day One (Target Date) Funds, I worked on two separate campaigns for consumer and institutional audiences.
For the Consumer Campaign– I created concepts, art direction and design for our campaign of high impact convergent media, and created a new logo for our product / service. The message behind the consumer campaign was that Prudential makes it easier to plan for retirement. Our concept focused on revealing a collection of days throughout the life of a Gen-X woman and Gen-Y man.
For the Institutional Campaign– We targeted financial advisors and plan consultants. The Institutional campaign focused on highlighting Prudential's favorable glide path, which adjusts to help investors. I also created a set of Data Visual Social posts to highlight data on retirement and long-term investing, while driving to dayonefunds.com
CLIENTS: Prudential Investment
& Prudential Retirement
MEDIA: Branding, Print, Social, Out of Home / Airport, Captivate Video, Banners, Data Visuals
AGENCY: Prudential Advertising
LOCATION: Newark, NJ