Passionate and curious, I am driven to continually learn, evolve, create and communicate. Over the past 11 years, I've built a career as a Creative / Art Director in Advertising, specializing in UX / UI Design. I have advised and contributed to the strength of both global brands and startups in various sectors. I have also lead on independent design projects– building up small brands in collaboration with a team of developers. In addition to my career as an aesthete, I enjoy writing and reporting on cultural observations, travel and music, and have been able to do this for companies in different countries.
My strength lies in ideation, character building and storytelling, an understanding of human psychology, and sharing my analysis on social and digital trends for the success of businesses. I also possess a strong understanding and specific interest in creating work that impacts women, multicultural and millennial audiences.
I'm known to be detailed and expressive, socially inclusive, energetic and conversely– laid back. I have high expectations of myself, and enjoy collaborating, as well as mentoring and motivating others to think deeper and create more. I find challenges through new projects, excitement in working with new media, inspiration through travel, and stay sharp by continually keeping abreast of changes in tech, social and creative spaces. I find fresh perspectives through the exploration of art and music, and a frame of reference for what constitutes as effective communication through introspection and connecting with others. I'm committed to bringing these assets to both my personal and professional life.
I hold a Bachelor of Design in Advertising from OCAD University in Toronto, have advanced my technical understanding of Web / Mobile Development and the digital space through studies at Ryerson University. My background lies in Graphic Design and theatre, and I've studied English and Psychology throughout my years. This is all because I believe that ideas work best when they are beautiful, functional and purposeful.
"Cherisse has shown countless times her ability to bring creative ideas and collaboration to the agency. Through a positive attitude and ability to hit the ground running, she has truly had a powerful year, impacting everyone around her in a positive fashion. There is a general sense across the board that she has a great intelligence."
"Cherisse is a talented Art Director who I had the pleasure of working with while she was Conceptual Design Lead across brands at Bwin Party in London. She is quick with ideas, has a thorough understanding of digital usability, creates beautiful designs, and has a positive attitude for anything that comes her way."
"Cherisse and I worked together on a FMCG project fraught with numerous issues and many iterative changes. Cherisse handled these with great patience and was always flexible to carry these out. She has a great energy and is a pleasure to work with."
"Under tight deadlines Cherisse was able to deliver quickly and to a high standard. She's naturally creative and is highly personable."
"Cherisse harness[es] her social, diversity and inclusion interests to promote the creative culture. Her involvement in events such as Prudential's Black Leadership Symposium and the Art Director's Club "Where Are All The Black People" showed her ability to bring external influences into the agency to influence colleagues."
"Cherisse is a strong creative thinker who is good at finding solutions to problems and can run with an idea and make it work."
"In four days Cherisse designed the product launch website pages [for Softlift and Juvederm] based on approved design concepts. She worked deligently to articulate the design concepts across multiple unique pages requiring detailed mock-ups in lightening fast time for client meetings."
"Cherisse is a delight to work with. She's full of energy, big ideas, and creativity. She has a way of brightening up any room she's in, and she throws herself into each and every project she's involved with."